Anatomy of a Local Parent Blog Post


  1. Images. Your images should span the entire width of the blog section of your page. 600 pixels is a good width. You should also lead with a picture–people start scrolling when they see a picture which keeps them on the page and engaged.
  2. Pinnable Image. Your lead photo should have a graphic as well if you have the time to create one. PicMonkey is a great place to do this. Go to the site, open one of your photos and click on the butterfly to see a selection of geometric shapes you can use for your graphic. Then write your text on it. The font we typically use is called BEBAS. It’s available as a free download on the Internet. We’ll put together a post for you guys on how to do this with step-by-step instructions.
  3. Watermarks. Add your watermark to your image. It’s OK for your watermark to be big and obnoxious–that your brand, your website for everyone to see. As our network grows, it will be a recognizable symbol of quality work.
  4. Text. Try not to be too wordy. Today’s Internet users are reading a lot of stuff and you shouldn’t take too much time to get to the point. Write some, add a picture. Write a little more, add a picture. Remember that the pictures are as much a part of the story as the text. Use bold to highlight important points. Use numbered lists if that helps.
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Katy rules the universe while simultaneously cleaning pee off her kitchen floor. In her spare time she runs Northshore Parent,connects local businesses with their target audience, mentors new bloggers, and indulges in the occasional bowl of queso dip. Who are we kidding? She eats queso all the time. She’s worked with brands like Splenda, Macy’s, MnM’s, and Vick’s. She’s written for both print and the web. She’s provided consulting for non-profits, for-profits, mom and pops, and everything in between. Still not impressed? Follow her on social media to find out more.

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