Editing Pictures in PicMonkey

 

 

This is the PicMonkey home screen.  Click first on "edit" and select "computer."

This is the PicMonkey home screen. Click first on “edit” and select “computer.”

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After your photo is opened up, you need to click on the butterfly to open up overlays. You then select a category of overlay. Geometric, banners, and ribbons are all good choices for this.

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In this case I selected the square with the rounded edges.

 

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Drag the edges of your shape until you get it to a size you want. You can change this at any time, so don’t worry about getting it perfect.

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Use the color picker to select the color for your box. I find it works well to use a color that exists somewhere in the photo. In this case I matched the teal in my son’s shirt. The yellow on the bike would have worked well too.

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Once you have your shape the way you want it, you click on the Tt to select a text. If you have BEBAS downloaded onto your computer then click on YOURS.

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You will get a list of available font on your computer. Select BEBAS and then click the button that says “Add Text.”

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Type whatever you want. You can highlight to and use the controls on the right to change the color or the size.

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Use the cursor to put your text in the right position.

 

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Now it’s time to add your watermark. Click on the butterfly again and then click on the big button that says “Your Own.”

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A drop down menu will appear and you should choose “my computer.” It will open up ¬†your files and you select your watermark. Use you cursor in the corner to make the watermark as big as you like.

When you know you are finished click “Save” at the top of the screen.

Anatomy of a Local Parent Blog Post

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  1. Images. Your images should span the entire width of the blog section of your page. 600 pixels is a good width. You should also lead with a picture–people start scrolling when they see a picture which keeps them on the page and engaged.
  2. Pinnable Image. Your lead photo should have a graphic as well if you have the time to create one. PicMonkey is a great place to do this. Go to the site, open one of your photos and click on the butterfly to see a selection of geometric shapes you can use for your graphic. Then write your text on it. The font we typically use is called BEBAS. It’s available as a free download on the Internet. We’ll put together a post for you guys on how to do this with step-by-step instructions.
  3. Watermarks. Add your watermark to your image. It’s OK for your watermark to be big and obnoxious–that your brand, your website for everyone to see. As our network grows, it will be a recognizable symbol of quality work.
  4. Text. Try not to be too wordy. Today’s Internet users are reading a lot of stuff and you shouldn’t take too much time to get to the point. Write some, add a picture. Write a little more, add a picture. Remember that the pictures are as much a part of the story as the text. Use bold to highlight important points. Use numbered lists if that helps.

Stretch Your Facebook Ad Dollars

I’ve experimented a bit with Facebook ads and I’ve come up with what I think is a pretty effective use of my dollars. I’ll share my method here and hopefully it will help someone else.

In my experience, promoting the page itself isn’t always a great use of your dollars–people may like your page or they may not, but you have less control over what shows up in people’s streams since this method just pulls the most recent post from you page. Instead, I recommend promoting a particular post that you think is especially good. How do you know if a post is especially good? Use your stats! Look at the post you are considering promoting. What was its reach? Now see how many times that page was viewed directly. The closer those numbers are, the better chance this is a post worth promoting. No matter how great you think a post is, this number rarely lies.

The other trick is not to click the “promote post” button. Why? I have no idea, but I know that it works better if you use the “promote page” button in your Admin Panel. Once you click that button you have to look in the bottom left hand corner for the little gear symbol. Click on it. From there you should select “advanced options.”

Create your FB ad

The next page will suggest that you are looking for page likes. You aren’t! I mean, we all want likes, but this method will get you likes AND traffic–I like to get the most bang for my buck possible. To get that you need to click the button that says “back.”

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On the next screen you want to click on “page post engagement.”

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Once you click that, you have to select your page. If you manage a lot of pages, you’ll have to type in the name of the one you want. You’ll then get a drop down menu of post choices–pick the one you want to promote.

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The next screen is a little weird–you get a couple of page options and you have to toggle from one to the other. One the right-hand side you’ll see “Right Column” with a check next to it. Click “remove.” Why? Because when’s the last time you clicked on a side-bar ad?

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Then you scroll down and select your audience. This is very important! I can’t tell you how sad I am when I see an ad in my stream for a restaurant in Lafayette. Or Jackson! Don’t waste your dollars. Under location list any cities in your area–you will have to use a drop down and take the “within 25″ to “within 10 miles.” Select 18 and over and women for our sites. Under categories, look for parents and select All.

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The last thing you do is set your budget. I never pay more than ten dollars for a Facebook ad. You’ll have to change from daily budget to lifetime budget. Watch out! When you do this FB will change the dollar about to $350.00. Adjust that and then you’re ready to buy your ad!

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In my experience, this process can drive thousands of visitors to your site. Thousands. And for a very small amount of money. I usually pick up a good number of new FB likes as well.

I hope this method works for you!