Managing Advertiser Commitments

In the beginning it should be easy to keep up with your advertising commitments. You won’t have very many and they may select one of your smaller packages so it’s pretty easy to keep up with.

Pretty soon, however, you’ll realize that each advertiser needs a little something different and keeping up with it all can start to feel overwhelming. When this happens, it’s time to take control. I am NOT an organizational expert, but this is what works for me.

Create a Google spreadsheet. List all of your advertisers on the sheet. Underneath each name list every action you will have to take as part of their campaign. Do you need to do a social mention twice a month for three months? You’ll need to list “social mention” underneath six times. Do the same for newsletter ads, sponsored posts, dedicated emails, and anything else that goes with the campaign.

As you fulfill these requirements, list the date of fulfillment in the next column, and next to that leave a link to the content.

Some site managers might wish to put each advertiser on their own sheet–that would work too. I copy and paste my progress into a new sheet and attach it to my billing documents so clients can see the progress.

It’s important to review these documents regularly–once a week at a minimum. As you’re looking at your commitments you can schedule your ads for Facebook and Twitter, taking one more thing off your to-do list.

Below is a portion of the spreadsheet that I use to track advertising commitments.

Hope this helps and good luck!

Advertising-Agreements

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Katy rules the universe while simultaneously cleaning pee off her kitchen floor. In her spare time she runs Northshore Parent,connects local businesses with their target audience, mentors new bloggers, and indulges in the occasional bowl of queso dip. Who are we kidding? She eats queso all the time. She’s worked with brands like Splenda, Macy’s, MnM’s, and Vick’s. She’s written for both print and the web. She’s provided consulting for non-profits, for-profits, mom and pops, and everything in between. Still not impressed? Follow her on social media to find out more.

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